This project focuses on the industrial "blackening" phenomenon of sea snakes, highlighting the severe consequences of widespread pollution caused by the industrial era on nature. Based on research into the impacts of human industrial activities, it speculates about the future of Earth and constructs a fictional company and product that only cares about human interests. It satirizes anthropocentrism and the consequences of such an approach, illustrating the conflict that arises from the inability to maintain a balance between humanity and nature.
The humid environment fosters the growth of mold in the built spaces where humans live. Starting from the confrontation between humans and mold, this work discusses the struggle for territory between humans and nature, and examines the dynamic territorial awareness between them. I extracted the colors, shapes, and transformations of the mold from my cultivation experiments to create a visual language for the typography design. Through the book design, I traced the changing attitudes towards nature throughout different historical periods and explored the cultural and scientific factors behind these shifts.
This project critiques the phenomenon of cross-brand collaborations, where brands create scarcity through limited edition co-branded products to stimulate mass consumption. I developed a fictional brand, CJP, by repurposing everyday waste materials, redesigning them, and attaching co-branding labels to create a sense of rarity and exclusivity. A dedicated online platform was created to showcase these items, simulating a virtual auction of co-branded waste products. This satirizes how contemporary capitalism exploits people's vanity to create a consumption illusion and highlights the deep class divide underlying overconsumption. Through this provocative experiment, the project aims to reflect on issues of identity and social stratification in modern consumer culture.
Social Shake is a dance without standards and norms danced in a group parade popularized on short-video platforms in China in 2014. This project investigates the relationship between aesthetics and class from a third perspective through the phenomenon of mass ugly hunting. I summarized and analyzed the visual symbols of the group, combined with the visual language of social media, and revealed the class nature of the social shake subculture and the hidden symbolic violence in the contempt chain of taste through the design of a book. On top of that, I designed dance costumes and performed the social rock dance in person, and used the video game to visually compare the mainstream culture with the subculture and criticize the phenomenon of using taste and aesthetics as tools for the purpose of class solidification. The phenomenon of using taste and aesthetics as a tool for the purpose of class solidification was criticized.