This is a cultural event project in Guilin for theChinese couture brand LANYU. LANYU was firstattracted to me because of its integration of thetechnique of Suzhou embroidery into the designof wedding dresses, but then l realised that thebrand had not built up a soild brand image interms of publicity. Therefore, l wanted to createan experience for the brand that combinestraditional culture to attract the public's attention.On the other hand, the Chinese market has seenan increase in demand for customised clothingand consumer interest in traditional culturalactivities continues to grow. Therefore, the projectintegrates the brand's traditionalSuzhouembroidery strengths with the market's demandfor traditional culture to build a stronger brandimage and increase brand value for LANYU

Fashionable portable folding glasses have been designed to address the problem of stigmafaced by the presbyopic fashion community. These glasses are a combination of fashionelements and portable design, which not only meets the needs of vision correction, but alsodemonstrates individuality. lt aims to help the presbyopia group to get rid of the shame olvision and show their fashionable attitude with confidence.